The European Parliament's communication campaign, "Pass It On – Use Your Vote," won the Eurobest Grand Prix for Creative Effectiveness in the 2024 European elections. The campaign focused on promoting democratic engagement through storytelling and achieved high visibility and engagement across all EU Member States. Results showed a significant increase in voter turnout and highlighted the impact of connecting with people through real experiences to emphasize the value of democracy. The integrated media approach and impactful storytelling contributed to the campaign's success and recognition through various industry awards.