The European Parliament's communication campaign, "Pass It On – Use Your Vote," for the 2024 European elections won the Eurobest Grand Prix for Creative Effectiveness. The campaign achieved high engagement and visibility, with a 40% recall rate, 339 million online views, and a significant increase in voter turnout, resulting in the highest participation in a European election since 1994. The core message of the campaign emphasized democratic engagement through real-life stories, leading to strong impact and recognition.