The European Parliament and Council have agreed on new rules to improve retail clients' access to quality financial products and protect them from biased information. The legislation focuses on ensuring financial and insurance advisors act in clients' best interests, offering value for money products, and promoting financial literacy. Measures include introducing clear guidelines for financial advice, supervising "finfluencers," and updating key information documents for investment products. The aim is to strengthen investor protection and encourage participation in capital markets while reducing reliance on bank loans, especially for smaller companies.